What Is A Great Presentation?

A great presentation is a purposeful story that elicits a specific behavior from your audience. Whether it’s a powerpoint deck, website, company brand or advertising, your presentation should include all the essential elements.

Defined Purpose

Articulate a clear, actionable purpose for your presentation. What action do you want your audience to take after hearing you present?

Authentic Story

Engaging presentations are more than slides, they’re stories. Craft an authentic, relevant story to use as the scaffolding for your presentation.

Supporting Evidence

Every piece of information in your deck should pass the “Does this directly support my defined purpose?” test. If the answer is “no,” it doesn’t belong.

Visual Clarity

Clarity is the intersection of design and communication. Your visuals should support your arguments, making them clear. Remove the distractions.

Do your presentations drive action?
Let us help you turn a mediocre presentation into a great one.

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About Braden Strategic Design

People take presentation design for granted, assuming that good information speaks for itself. I’m here to tell you that it doesn’t. “Just like honesty needs a little plus” your information needs a little design push. 

That’s where we come in. Founder, Marcie Braden has been working in the information design field for the last fifteen years, helping organizations from startups to Fortune 500 companies create beautiful, effective presentations that drive action. She started Braden Strategic Design in 2010 when the demand for presentation services grew beyond what one person could handle. Since launching Braden Strategic Design we have designed thousands of decks, specializing in startup investment decks, corporate sales and identity presentations and non-profit funding request decks. Our decks have been funded/sponsored for over $100M to date.

What We Do

Presentation design isn’t just about making a Powerpoint look pretty- it’s so much more:

  • Defining strategic purpose
  • Identifying the call-to-action
  • Targeting the right audience
  • Identifying the market & product/market fit
  • Creating message clarity
  • Collecting relevant, powerful supporting evidence
  • Adding visual clarity and appeal

Our Presentations Have Appeared In Front Of: 



What Our Clients Say


“Marcie’s ability to understand overall strategic direction has made her an invaluable asset. She intuitively develops without constant direction and creates with high-level business goals in mind, helping to design materials that move projects forward, garner C-level approval and drive business goals.”

Troy Evans / CEO / Teach for America, South Carolina

“Marcie is one of the most talented people I have had the pleasure working with in the tech industry. In addition to being a very talented designer and highly skilled UI/UX, she possesses a strong feel and understanding for overall strategic and business issues.”

George Meyer / Former Marketing Director overseeing the ZipDrive / Iomega

“If you’re looking for someone who can grasp your message and convey it better than you can…if you’re looking for someone to help craft your strategic message and then bring it to life with an eye for design, then you need to work with Marcie and her team. Marcie helped increase engagement, conversions and margins…”

David Berger / Founder & CEO /SABR.io

“Marcie is a consummate professional – continually adding value at every stage of any process – from design concepts to ease-of-use and functionality. I’ve enjoyed working with her immensely.”

Joseph Patanella / Founder & Former CEO Trustwave.com / Founder TrustedKnight.com

“Marcie has worked with me on several projects over the years. I first brought her on as a consultant at Aramark to assist with our national rollout of new catering software. She helped craft field communications and training presentations to ease the transition to the new technology. I was impressed with how quickly she grasped our goals and with her innate understanding of the audience.”

Mike Healey / VP of Business Development /CaterTRAX

Deliver Presentations That Drive Results

Check out our presentation services to see which best suits your needs. Not sure what to pick?
Book a consultation below and we’ll talk it through to see if we can help you out.

Book a Consultation



Real-world Presentations: What are you trying to say?

Presentation isn't just a Powerpoint, it's real-life communication. How you articulate your message to the world, particularly via visual media...like signage. These real-world presentations are all around us and you'll see them when you start looking. Case in point. Here's an



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